Makeup Tips for Women over Fifty

Some of our most beautiful customers and clients are women over fifty.

Below are some helpful makeup application tips for women 50-something and older.


  • Always boost your skins moisture levels to combat decreased moisture in the skin. Use a water based moisturizer during the day and a serum at night.
  • Do not use a moisturizer with mineral oil or petroleum based ingredients. This decreases the amount of water absorbed by the skin.


  • Create a tinted moisturizer using a small amount of foundation and mixing with moisturizer. Alternatively, apply foundation only where you need it, dab on cheeks, around the nose, around the lips and to cover any age spots.
  • Blend well with a foundation brush to give a flawless finish.
  • Be sure not to apply foundation too heavily as this can accentuate wrinkles.


  • Use oil blotting papers instead of powder. Powder has a tendency to settle into fine lines and wrinkles.


  • Pick a color with very minimal, if any, shimmer or pearl.
  • Try layering matte colors using a deeper color as the base with a lighter matte color on top.
  • Apply to the cheekbone not beneath the cheekbone, the hollows of the cheeks tend to be deeper as we age.
  • Be sure to use a professional brush for application, this will allow you to look blended and fresh, rather than giving you a streaked effect.


  • Your eyebrows are one of the most important features to focus on as you age. Eyebrows get thinner and more sparse as we get older. Do not over tweeze, allow brows to be as thick and full as possible.
  • Be sure to use a brush and not a pencil to avoid the drawn-on look.
  • Using the brush make hair like strokes in areas where hair is sparse using a brow pigment that matches you skin tone and brows with the most natural look. If brows are very light in color, a deeper color can be added, but only slightly darker than the natural color.
  • Emphasize the high arch of the brow to make eye look lifted.
  • You want to make sure to enhance the eyebrows, not to make them overly obvious.


  • Do not use liquid eye liners, these give to harsh of a line on the eye. Use powder or dry Cake Eyeliner and apply with a brush creating a soft line. For perfect application use a professional brush.
  • Use matte shadows.


  • Do not use a dark lip liner. It is better to use a shade that is a natural lip color even if your lipstick is dark.
  • Use Vitamin E Stick with SPF 15 to protect and moisturize.
  • Avoid using a color that is too brown or pale.
  • As a general rule, if your eyes are done up, use a more natural lip color. If lips are dark, do a lighter eye.
  • It's better to pick a brighter color than a dull or brown shade.

Over fifty can be stunning!

Discover a Stunning You®

Bonnie and Tanya

9 Responses

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  2. Fabulous tips for the over 50 crowd. Thank you for consistantly sharing excellent beauty advice. Sandy Guerriere
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